We tapped Dr. Garshick and Dr. Camp when considering what acne-fighting ingredients to keep top of mind when shopping:
✔️ Hydrocolloid:Most pimple patches are hydrocolloid because it absorbs excess fluid, oils and impurities with its “vacuum-like” technology. It works to “draw out fluids and, in effect, shrink the size of the pimple,” says Dr. Camp.
✔️ Salicylic acid:The beta-hydroxy acid gently exfoliates skin, then removes oil in clogged pores, thus diminishing the appearance of blemishes.
✔️ Hyaluronic acid:After all that acne fighting, this skincare ingredient keeps skin hydrated by attracting and retaining water molecules, according to Dr. Camp.
✔️ Niacinamide: A vitamin B complex, niacinamide is commonly used in skincare products and is notable in pimple patches for its calming properties.
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Now that summer is here, there’s no better time to invest in the best sunglasses for this season and beyond. Whilst it may be tempting to scrimp on the accessory, it would be a false economy.
You want to look for good quality, hard-wearing frames and lenses that will protect you from harmful UV rays. Plus, the right timeless pair will last you forever (see Chanel or Celine cat eye sunglasses), making the cost-per-wear of the item very minimal.
Sunglasses trends 2023:
While some key shapes will never go out of style, including cat eye and aviator sunglasses, there’s no harm in dabbling in trends for the new season.
Bright pops of colour are one of the biggest summer trends we’ve seen on the catwalk, and it applies to accessories too. As we embrace having fun with fashion again, we’re looking for frames in sorbet hues and bold colours. Case in point: Loewe’s flower-shaped sunglasses have been particularly prominent among the celebrity and influecer set (hello, Sofia Richie!).
For the more casual customers, sporty frames are the trend to back this summer. Think futuristic shapes, mirrored lenses and minimal frames.
Finally, you can’t have missed everyone’s obsession with Y2K fashion. The ’00s are undoubtedly back, and when it comes to sunglasses, that means frameless styles with colourful lenses made popular by the likes of Britney Spears and Christina Aguilera back in the day.
How to choose sunglasses:
It’s always worth going to a specialist if you’re serious about investing in a good pair of shades because they will be able to advise you on the best frames to suit your face shape. This service is available in most opticians and department stores.
One key thing is to make sure of the UV protection, as if your sunglasses don’t protect you against UVB and UVA then they’re essentially just a fashion accessory. Look for 100% protection to protect your eyes as much as possible.
Don’t forget to check our Marie Claire vouchers site before you shop for the latest offers and discounts from your favourite brands – think, LUISAVIAROMA, Net-A-Porter and Wolf & Badger.
Shop the best sunglasses for Spring and Summer:
Best rectangle sunglasses:
These were undoubtedly one of the most popular styles last summer amongst the fashion set, and we predict the shades will be just a popular this year too.
The Attico + Linda Farrow Mini Marfa rectangular-frame sunglasses
These shades are from The Attico’s collaboration with Linda Farrow. The rectangle shape feels contemporary yet classic, as does the tortoiseshell colourway.
MessyWeekend Grace Sunglasses
Made from bio-acetate, these sunglasses are both biodegradable and compostable, thanks to their natural material. We love the fun green colourway and classic shape too.
Best oval sunglasses:
Le Specs OUTTA LOVE sunglasses
Exuding ’90s confidence, the iconic Outta Love sunglasses have been seen on the likes of both Gigi and Bella Hadid, making them an It-girl approved silhouette.
Another extremely popular style. These are a favourite amongst fashion editors and influencers alike. The sunglasses feature Celine’s recognisable logo on the side too.
Jimmy Fairly The Cinnamon Sunglasses
For every pair of sunglasses purchases at Jimmy Fairly, the brand gives a pair to someone in need. Not to mention, the majority of the brand’s styles are made from bio-acetate meaning they’re biodegradable.
Best square sunglasses:
LOEWE Oversized square-frame acetate sunglasses
Made in Italy, these glasses feature Loewe’s recognisable gold ‘Anagram’ hardware at the temples. They’re the perfect oversize shape and will certainly protect you from the sun.
Vivienne Westwood Georgia Sunglasses
Made from a mixture of recycled content and bio-acetate, these Vivienne Westwood sunglasses evoke a nostalgic feeling. The oversize square frames are decidedly retro.
Jimmy Choo Dark Havana Square-Frame Sunglasses with Glitter
Epitomising the notion of ‘go big or go home’ these Jimmy Choo sunglasses are sure to make a statement.
Best Statement Sunglasses:
Loewe Loewe x Paula’s Ibiza flower-shaped acetate sunglasses
When it comes to statement sunglasses, Loewe’s styles are very coveted right now. Sofia Richie was just spotted wearing a beige iteration of this unique flower-shaped pair while on her honeymoon.
Loewe Inflated cat-eye acetate sunglasses
The fashion set absolutely loves this style. It was seen all over the streets of fashion week and definitely plays into this season’s inflated “puffy” fashion trend.
Jacquemus Round-frame acetate sunglasses
These shades are from Jacquemus’ latest range and feature the brands’ logo in gold along the arm. They’re definitely the kind of sunglasses that are set to make a statement.
Featuring a timeless cat-eye shade and equally classic tortoiseshell colourway, these Dior sunglasses are sure to remain in your rotation for years to come.
Prada Oval-frame tortoiseshell acetate sunglasses
An updated take on Prada’s iconic square-frame sunglasses, this year the label has released an oval cat-eye iteration. Finished with the same angular arm and Prada logo on the side, these are sure to make a statement.
Yves Saint Laurent Lily Cat’s Eye Sunglasses,
These Saint Laurent sunnies offer the quintessential cat eye shape in a classic shade of black. You just know this pair of glasses will never go out of style.
Depending on what you’re looking for in a face wash, here are some things to think about when shopping for one:
✔️Your skin type: “Consider your skin type (oily, dry, acne-prone, etc.),” says Dr. Glodny. “Certain ingredients will target specific needs.” Bottles of face wash will often say what skin type the formula is best for, so take a peek at the label while perusing your options.
✔️Ingredients: “Retinol, glycerin, salicylic acid, vitamin C and ceramides are all great ingredients to look for in a face wash,” Dr. Glodny says. If you’re using a face wash with retinol or salicylic acid, make sure to apply sunscreen as well, as these actives can make you more prone to sunburn.
✔️Fragrance: If you have sensitive skin (or you don’t like scented face washes), confirm if the face wash you’re picking is fragrance-free or not, recommends GH Beauty Lab Reviews Analyst Chiara Butler.
Scarlett Johansson‘s biggest beauty secret will change your makeup for the better. Plus, guess what? It’s only $11.
The Black Widow star recently shared a glimpse inside her everyday beauty routine during an exclusive interview for Who What Wear. When the busy actress has to get ready in a pinch, the “quick, out-the-door” staple always stashed in her purse is a drugstore mascara. That mascara in question is Max Factor’s Masterpiece Mascara – and the name says it all.
Max Factor Masterpiece Waterproof High Definition Mascara
Max Factor Masterpiece Waterproof High Definition Mascara
Makeup artist Pat McGrath (who makes our favorite highlighters for darker skin tones) clued Scarlett in on a shockingly amazing beauty tip: Many beloved luxury mascaras are made in the same facility as Max Factor and use twinning formulas. “If you use any Max Factor mascara, it’s the same as all of those super-expensive ones,” Scarlett told WWW. “So I use Max Factor mascaras now. I was like, ‘What?!'” She also keeps a Givenchy Instant Light Corrective Pen on hand. “It’s great for everywhere and provides a really nice corrective cover,” she said.
Sans makeup, Scarlett follows a pared down skincare regimen of just five simple products, including the latest from her new beauty line The Outset. “Actually, I always found that when I returned to the same basics — just cleansing, priming and moisturizing my skin — it would be its best self,” she told the site.
In both the AM and PM, she starts with The Outset’s micellar antioxidant cleanser, following up with the firming vegan collagen serum and squalane moisturizer (plus an upcoming lip treatment she teased to WWW). “I usually take A+D Ointment and put it all over my cuticles, in and around my nose — I’m so dry — and that’s it! … It’s basically just lathering moisture all over my face.”
Et voila! With her tutorial in tow, shop all the products you need to achieve clear, brightened skin like Scarlett’s:
When it comes to brands making an impact on the fashion industry, there is no denying that Loewe is everywhere right now.
From its iconic runway sets to its ever-popular celebrity clientele, the Jonathan Anderson-helmed brand seems to be going from strength the strength. Over the last few years, we’ve seen Loewe’s instantly recognisable basket bag become a staple amongst fashion editors, while the Spanish brand’s logo-embroidered tank top launched last year, instantly achieving sell-out status. Not to mention, Loewe’s cracked egg and nail varnish heels have become ubiquitous on social media.
Indeed, the brand certainly knows how to create statement items destined to top the wishlists of chic women all over the world, and it seems this summer, everyone is after Loewe’s incredibly unique sunglasses.
From Emily Ratajkowski to Tessa Thompson, Sofia Richie Grainge and more, so many of the world’s coolest women are investing in Loewe specs right now, and we don’t blame them one bit.
While on her much-talked-about honeymoon, Sofia Richie Grainge was seen in the brand’s flower sunglasses. Interestingly, Tessa Thompson was seen in the exact same pair late last year.
Meanwhile, Emily Ratajkowski was spotted out in New York wearing the brand’s inflated cat eye sunglasses, while Kylie Jenner was also spotted in the round iteration of the inflated shades.
Celebrities aside, influencers and industry insiders have been just as keen on the lenses, with front rows at fashion week filled with Loewe’s unique designs.
Of course, the evidence is not just anecdotal. Searches for “Loewe sunglasses” have risen 198% in the last twelve months, while specific searches for the brand’s inflated sunglasses and flower sunglasses have risen +220% and +1,600% respectively.
It is clear that Loewe’s sunglass range is making just as much of an impact as the brand’s shoes and handbags right now. We wonder what innovative, internet-breaking accessory the brand will come up with next?
Jane Fonda’s youthful glow and smooth skin continue to leave us speechless (well, that along with her acting prowess and activism). We’ve been stocking our shelves with her favorite skincare products for a while now, so when we see one of her go-to’s on sale, we get a bit excited. Lucky for us, L’Oréal Paris Skincare Age Perfect Rosy Tone Face Moisturizer, one of the 84-year-old’s “current favorites,” is 51% off right now on Amazon.
L’Oreal Paris Age Perfect Rosy Tone Face Moisturizer
L’Oreal Paris Age Perfect Rosy Tone Face Moisturizer
Now 19% Off
Credit: L’Oreal Paris
Fonda previously told Glamour that hydration was the key to keeping her skin youthful and fresh every day, and that L’Oréal Paris Skincare Age Perfect Rosy Tone Face Moisturizer was one of her “current favorites” when it comes to moisturizers.
“It’s just about keeping my skin from being dry,” she said in the interview. “As I’ve gotten older, my skin and hair have become even drier. So keeping moisturized and protected with sunscreen is pretty important.”
What’s more, Helen Mirren used this exact product to achieve a radiant look at the SAG awards, and she, like Fonda, is one of the brand’s beauty ambassadors.
The moisturizer’s ingredient list packs a punch, including imperial peony, which is enhanced with rosy pigments to give skin a slightly pink hue, LHA (lipohydroxy acid) to exfoliate dull skin and stimulate surface cell renewal for fresh skin every day, and salicylic acid for treating uneven skin and signs of aging.
One reviewer raved, “This is a wonderful moisturizer for an older woman. I’m 77 and my skin is pretty good for my age but quite pale. This was just the thing that it needed.” Another wrote, “I couldn’t be happier with this product. The healthy look I get with this product is amazing on my 79-year-old face.”
If you want to stock up on more of Fonda’s skincare picks for a youthful and radiant glow, check out some of her must-haves below.
L’Oréal Paris Age Perfect Cell Renewal Midnight Serum
Credit: Ulta
L’Oréal Paris Age Perfect Rosy Tone Moisturizer
Credit: Amazon
L’Oréal Paris Ideal Clean Makeup Removing Towelettes
Credit: Amazon
Mila Moursi Triple Actif Anti Wrinkle Cream
Credit: Revolve
Arielle Weg is the associate editor at Prevention and loves to share her favorite wellness and nutrition obsessions. She previously managed content at The Vitamin Shoppe, and her work has also appeared in Women’s Health, Men’s Health, Cooking Light, MyRecipes, and more. You can usually find her taking an online workout class or making a mess in the kitchen, creating something delicious she found in her cookbook collection or saved on Instagram.
Last night, all the most stylish celebrities took to the pink carpet in honour of everyone’s favourite doll, Margot Robbie, or do we mean Barbie?—we’re not sure anymore. And one Barbie who proved she is everything was actress Sharon Rooney.
Stepping out in a custom blue gown by Natalie and Alanna, she provided the perfect antidote to a sea of fuschia, cotton candy and power pink tones. Alongside the statement shade, the gown featured metallic detailing, a bold bow centrepiece and elegant cape sleeves for added drama. Stylist Sarah Harrison finished the look with jewellery from Bulgari and silver Jimmy Choo’s.
On creating the look, Harrison says, “Sharon is so much fun that I wanted to ensure her playful side got to shine through. Natalie and Alanna were the perfect choice and brand for us to collaborate with for this moment as they are so beloved for their vintage-inspired detailing. It was really special to work so closely with an all-female team on creating this incredible moment.”
Ahead of the premiere, we sat down with Sharon to find out what being a Barbie is really like and all her beauty secrets…
Sharon Rooney on Barbie
What were your favourite moments from set?
Filming the dance sequence was a massive highlight for me, it was so much fun and it was an amazing atmosphere. All the Barbies and Kens were cheering each other from the sides—it was brilliant!
What part of the film did you find the funniest?
Just one part? There’s so many moments where I laughed! Michael Cera is magic—anything with Allan makes me laugh! Also, the scene with Barbie and weird Barbie when she first visits her to ask about flat feet is so wonderful!
What was your favourite Barbie outfit?
All of them!!! If I had to pick one I absolutely love my green love heart tracksuit with the matching headband! It was so perfect!
Sharon Rooney on her beauty essentials
What make-up items do you always carry in your bag?
I always have a mascara, usually whatever new one has come out recently I’m a sucker for a new mascara, a little Trigwell puff, some Laura Mercier translucent powder, a Weleda lip balm and a Fenty gloss.
What is your go-to fragrance?
I love Bonbon by Viktor & Rolf
What products do you use in your skincare routine?
I always start with the Body Shop Camomile Cleanser—it’s my fave—and a little bit of Charlotte Tilbury Magic Cream. I keep it pretty simple.
Viktor & Rolf Bon Bon Eau de Parfum
Laura Mercier Translucent Loose Setting Powder
Fenty Beauty Gloss Bomb Universal Lip Luminizer
The Body Shop, Camomile Sumptuous Makeup Cleansing Butter
Weleda Skin Food Lip Butter
Charlotte Tilbury, Charlotte’s Magic Cream
So there you have it. Not sure about you, but we can’t wait for the film. Now just roll on July 21st…
Stylist, Sarah-Rose Harrison Makeup,Charlotte Yeomans using 111SKIN Hair, Sophie Sugarman @ LMC Worldwide using Oribe Manicure,Chiara Ballisai @ The Only Agency using Essie ‘Ballet Slipper’ ‘Sugar Daddy’ & ‘Mademoiselle’
Managing curly hair is not easy, and even when you try time and time again to perfect your ringlets with the best products for curly hair, you might find yourself hitting a wall. Well, that was me seven years ago: I knew I needed a change and only one thing fit the bill — switching up my curly hair regimen. After a desperate Google search on curly hair routines, I came across a method that many swore by, the Curly Girl Method.
The Curly Girl Method is practically a way of life for curly gals to achieve their best spirals ever. (And I say way of life because it is quite literally something you have to commit to in order to see results — more on that below). It sounds simple, but if I’m being honest, it was everything but simple in the beginning — but I’ve never looked back. Keep reading to learn more about the Curly Girl Method, what it is, how to follow it (even for beginners!) and why it’s good for all curly hair types.
What is the Curly Girl Method?
The method was founded by Lorraine Massey, author of Curly Girl: The Handbook, and the crux of the method is saying yes to specific products and kicking others to the curb in order to achieve curls that are #HairGoals. “The Curly Girl Method is a process of caring for curly hair to minimize damage, promote moisture and reduce interference of the natural curl pattern of the hair,” explains Kari Williams, Ph.D., a celebrity hairstylist and trichologist in Los Angeles. The goal is to enhance and showcase your natural curl pattern and to have a head full of curls that are defined, bouncy, shiny and healthy, too.
More From Good Housekeeping
What are the steps of the Curly Girl Method?
There are five steps to The Curly Girl Method that take commitment, dedication and hard work, but the payoff is priceless:
1. Reset
“This step involves the use of a clarifying shampoo to remove buildup from the hair strands and give your hair (and scalp) a deep clean,” Williams says. “In this case, sulfates are okay to use because they are formulated to remove and cut through heavy oils and products that may leave build up on the hair.” And if you’re a product junkie, this step is especially important for you: It’s basically stripping your hair of any impurities and gunk that your previous styling method may have created. You won’t do this step every time — just the first time you start.
2. Cleanse
At this point, you can kiss sulfates goodbye: They are no longer welcome in this method. “It’s recommended to follow up with a cleaning conditioner or sulfate-free shampoo,” Williams says. Just be sure to massage your scalp, with your finger tips not your nails, for at least a minute before rinsing.
3. Condition
After two sessions of cleansing, this step surely feels good. Grab your favorite hair conditioner and load it up. You want your hair to feel completely saturated during this step. Personally, I like my hair to feel slippery. Then I know I’ve applied enough conditioner to not only nourish my curls, but to help with detangling, too.
Once the conditioner is applied thoroughly, it’s time to get rid of knots and tangles, a curly girl’s second arch nemesis after humidity, of course. The original Curly Girl Method says steer clear of combs and brushes and after my experience, I’d advise that, too. But many iterations online have updated the method to be more user-friendly and say wide-tooth combs are allowed. But if you want to go with the OG Curly Girl Method, use your fingers. Once your curls are tangle-free, rinse 90% of the conditioner out of your hair. The tiny bit of conditioner left in acts as a primer to your styling products. Trust me, it’s a pro secret that I do every single time.
4. Style
While the hair is still wet, apply your curl enhancing product, Williams says. ”Manipulate the products through your hair from root to ends.” Massey’s product of choice is a curly hair gel and you want to apply more than you think. This will not only help with definition, but it will keep your curls frizz-free, too. It creates a gel cast that may seem hard and stiff at first, but will be “broken” later, so don’t fret. Rake the product through and scrunch the ends of your hair up towards the roots. This movement will become your new norm for applying styling products. It really gets the curl definition to a new level.
5. Dry
No, don’t grab your bath towel to get rid of excess water in the hair, that is officially a no-go when it comes to the Curly Girl Method. “Instead, use a microfiber towel or t-shirt to gently squeeze excess water and product from the hair, then allow it to air dry,” Williams says. Once the hair is completely dry, gently scrunch your hair again to break the gel cast. And say hello to gorgeous, picture-perfect curls.
Now, the lifestyle part comes into play. To commit to this method, you will repeat steps 2 to 5 every time you wash and style your hair. And in most cases, you shouldn’t have to do a reset again, unless you break the method and use a product that is prohibited (more on that below).
What products are not part of the Curly Girl Method?
The Curly Girl Method is known for the purging of many curly hair products with commonly-found ingredients that the method says are ultimately bad for curls. Warning: Some of these may be shocking, but I think it’s really worth it in the end.
Shampoo: Yes, I know avoiding shampoo sounds downright scary, but the harsh sulfates in traditional shampoos wreak havoc on our delicate curls. So kick traditional, sulfate-ridden shampoos to the curb. Instead, reach for cleansing conditioners and sulfate-free formulas.
Sulfates: Since we’re talking about them, they’re not just banned in shampoos, they’re banned in all other hair products, too. The main culprits are sodium-lauryl sulfate and ammonium laureth sulfate. These Curly Girl Method claims these strip the hair of necessary oils and make it feel stiff, like hay, and nobody wants that.
Silicones: Like sulfates, silicones are a no-go here, too. And don’t be surprised that silicones are in a ton of products, but they build-up on the hair and, since most of them can only be removed from the hair by sulfates, skip the silicones (and sulfates) altogether.
Alcohols: In many cases, alcohol is drying to the hair. And while not all alcohols are bad, it’s best to avoid them altogether. Thankfully, there’s formulas that are alcohol-free, so it’s easy to swap products to one that’s curly girl-friendly.
Traditional bath towels: Gone are the days when you use the same towel for your hair and your body. The Curl Girl Method says towel-drying the hair can not only cause breakage and snapping of the strands, but it also creates frizz. If you don’t prefer air drying, reach for an old t-shirt or a microfiber towel that will sop up water without roughing the hair cuticle.
Hot tools: While this may be a heartbreaker, straightening your hair is not a part of the Curly Girl Method. And sadly, neither is curling your hair or using any hot tool for that matter. If you occasionally use a diffuser to quickly dry the hair, it’s best to do it on low and cool heat. But don’t rely on a diffuser for your every day or every week drying method.
So what products do you need for the Curly Girl Method?
Once you’ve gutted your curly arsenal of sulfates, silicones and alcohols (more on what’s banned below), you’ve likely found yourself with little left. Here’s where it gets fun, but it does take some time. You’ll want to experiment with a variety of product combinations until your get your ideal mix. Here are the products you’ll want to have on hand for most success with the Curly Girl Method:
Sulfate-free shampoo: These hair cleansers still get rid of dirt, debris and product buildup, but are formulated with much gentler cleansing ingredients. Remember, you only want to reach for a sulfate or clarifying shampoo if you’ve incorporated products that aren’t CG-friendly. Otherwise, sulfate-free formulations are your new go-to.
Co-washes: Sometimes referred to as cleansing conditioners, these 2-in-1 shampoo and conditioner formulas with higher ratios of conditioning ingredients are great for refreshing curls when your hair doesn’t really feel dirty. They’re hydrating and add great slip for detangling. Plus, they’re easy when you’re short on time.
Styling products: From styling creams to gels to mousses, the choice is really yours. As long as the ingredient list fits the bill, we say give it a shot. If you like it keep it and if not, try again. Trust us, this process is full of trial-and-error.
Bumble and bumble Hairdresser’s Invisible Oil Ultra Rich Shampoo
How long does it take for the Curly Girl Method to work?
Since the chances of perfecting The Curly Girl Method on your first try are slim-to-none, you should remember that this method takes time. Consider it a learning process. Not only do you have to clean up your go-to products, you may have to find new ones that actually work for your hair. So in most cases, it may take you anywhere between one and four months to commit to the method and find your curly cocktail that works. I’ve said it before, but I’ll say it again, patience is key.
Is the Curly Girl Method good for hair?
According to Williams, this method is good for curly hair. “There is a combination of keeping the hair free from buildup, which can interfere with how well your curling products work and infusing products that improve moisture and the overall health of your curls,” she explains. And even though it is quite a commitment, a quick search on Google will prove that this method produces beautiful, defined curls over time.
Does the Curly Girl Method work on wavy hair?
Yes, if you have wavy hair, you can use The Curly Girl Method. But it’s important to remember that adopting this method will not transform your wavy hair and make it coily. It may make your waves more defined and even more wavy, but it won’t change your hair type to a totally new one.
What are the pros and cons of the Curly Girl Method?
With all things, there are positives and negatives for this method. If you’re considering making the commitment, here are a few pros and cons I’ve found that you need know:
Pros
Better hair health
Enhanced curl definition
Hydrated curls
Cons
Best on non-chemically treated hair
Commitment is necessary
Pricey and time-intensive
The bottom line: Is the Curly Girl Method worth it?
If you’re looking for your best curls yet, look no further. But just note, this takes some major diligence. Gone are the days when you can run to the drugstore, grab any ol’ product and slather it on your locks. I committed to The Curly Girl Method when I was in college and the hardest part was that I didn’t have a ton of money to try many new products, so the pickings were slim (not to mention, this was at a time when natural hair product options weren’t exactly filling up beauty aisle shelves. But once I found my curly cocktail (leave-in conditioner, curl cream and gel), I was set. Now, it’s been eight years and my curls have never looked better. This method takes time, preparation and planning, but the results are worth it.
Andrea Jordan is a freelance writer covering all things beauty, lifestyle, health and parenting. Her work has appeared on websites like OprahMag, Business Insider, StyleCaster, InStyle, and others. When she’s not writing, you can find her curled up on the couch reading a book or in the kitchen whipping up a new recipe.
You would have to be living under a rock not to have heard of Barbiecore.
Forget Tomato Girl Summer and the Vanilla Girl aesthetic, this millennial summer fashion trend is taking the world by storm (again), so get ready to see your nearest and dearest dressing like plastic Mattel dolls.
Inspired by next week’s release of Greta Gerwig’s Barbie, the retro trend is centred around the distinct “Barbie pink” hue.
And following the four Barbie trailers and viral snaps of Margot Robbie and Ryan Gosling kitted out as Barbie and Ken in neon athleisure, the trend has already extended to include Barbie-appropriate accessories too. We’re talking giant phones, hairdryer handbags, high ponytails, rollerblades and retro shades.
According to data from Clearpay, the Barbiecore trend has massively affected trade, with sales of neon, fuchsia and denim clothing seeing a spike.
Sales of scrunchies (one of Barbie’s signature accessories) have had the biggest surge, seeing an increase of 1099%. Other niche Barbie sales spikes were blonde hair dye, which increased by 47%, and leotards which have seen a 12% spike.
In short – women and men across the world are going mad for Barbiecore, and we are here for it.
As the trend reaches its peak, we’re here to break it down for you. So, what is Barbiecore? Where did it come from? Who’s following the trend? And how can we shop it?
What is Barbiecore?
Barbiecore is a retro aesthetic inspired by Mattel’s fashion doll, Barbie. The nostalgic trend is a millennial and Gen Z throwback to the hyper-feminine Barbie aesthetic. Vibrant pink is the most distinctive feature of Barbiecore, but among other Barbie-appropriate accessories are visors, leg warmers, scrunchies and leotards. Essentially, anything your childhood Barbie doll would wear is in fashion this summer, so go wild.
Shop Barbiecore
Jimmy Choo Aveline fuchsia satin sandals | NET-A-PORTER, £795
JACQUEMUS Le Chiquito Moyen Mini Bag | FARFETCH, £515
Where did Barbiecore come from?
The upcoming Greta Gerwig film and its trailers have undoubtedly peaked interest around the Barbiecore trend. Who wouldn’t want to look like Margot Robbie and Ryan Gosling? But, some claim that the Barbie pink wave was actually on its way before this, with some early vibrant pink ensembles spotted at the Met Gala, among other 2022 fashion events this year.
Valentino’s Fall/ Winter 2022 show earlier this month had a significant nod to the Barbie pink hue, and its attendees certainly seemed to get the memo. In fact, virtually the entire front row was wearing the shade.
Celebrities wearing Barbiecore
Margot Robbie and Ryan Gosling have inevitably been at the helm of the Barbiecore trend, particularly given the string of Barbie premieres they have attended this week as the Mattel couple. But from the Met Gala to the Valentino Fall/ Winter 2022 front row, celebrities have been partaking en masse this whole past year.
Florence Pugh, Anne Hathaway, Ariana DeBose and Zendaya were among the A-listers to wear head-to-toe pink on the Valentino FROW, and special mention must be given to Sebastian Stan for his statement Barbiecore Met Gala look.
Other celebrities to have followed the trend include Sabrina Carpenter, Gigi Hadid, Dua Lipa, Vanessa Hudgens, Kim Kardashian, John Legend, Megan Fox, Hailey Bieber, Ashley Park and Lizzo.
Is it a feminist statement?
Actually, yes. Barbiecore is not only being followed as a fashion trend but as a statement too, challenging society’s stereotypes of femininity and rejecting outdated beauty standards.
“I think we have changed the way we think about the stereotypical Barbie girl with blonde hair and the perfect body,” explained 21-year-old LA-based blogger Chazlyn Yevonne Stunson, via Business Insider. “Nowadays, we are seeing all kinds of individuals, such as myself, partake in the aesthetic.”
So yes, across the world, people are riding the vibrant pink wave to challenge stereotypes and reflect a more diverse image of Barbie.