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Bobbi Brown Reveals the ‘Best Mascara’ She’s ‘Ever Used’

  • Bobbi Brown revealed her best mascara-applying tips in a recent video.
  • She explained how to use mascara to make “eyes stand out.”
  • She shared her “favorite” mascara: Jones Road’s The Mascara.

Bobbi Brown is a true beauty wiz who loves to spill all the best industry tips and tricks. From her makeup tips for women over 50 to her beauty tips for gray hair, we simply can’t get enough. So naturally, when the makeup pro and mind behind Jones Road shares her best beauty advice, we’re taking detailed notes. This time, Brown shared her tips for applying mascara in a way to really make eyes stand out.

Brown recently posted an Instagram video sharing some game-changing intel on how to avoid “clumping” and other mascara blunders. She even disclosed her “favorite” product to get the job done: Jones Road’s The Mascara.

“If you’re someone that puts a lot of mascara on and has a little issue with clumping, my advice is make sure to take the extra formula off the tip,” Brown explained. She demonstrated this by removing the mascara wand from the tube and gently scraping the tip onto the top inner portion of the bottle.

 

Next, Brown suggests determining “if you’re someone that needs a little bit of a comb to help you separate” your lashes. By combing and separating lashes you’ll disperse the product more evenly, creating a more defined look. “You can do it with the mascara,” Brown continued. “I prefer to do my combing with mascara because I’m always on the go and I usually have my mascara, but I don’t always have my comb.”

Jones Road’s The Mascara. is Brown’s “favorite for making eyes stand out.”

She said: “No look is ever complete without a standout mascara.” In fact, she said it’s “the best mascara I’ve ever used.” Brown explained. She said, “A lot of mascaras just don’t do what I want them to do,” noting that other formulas lead to “smudging and flaking.” And if you’re looking for lifted lashes in addition to length, you’re in luck. “It really is a major curling mascara,” Brown added.

“Even though I like natural makeup, I like to do three coats of this mascara,” she previously explained. “It doesn’t flake, it doesn’t smear, and honestly it’s easy to take off at night. It is literally my favorite mascara ever and it is back!”

Her followers love the product, too. “This is the best mascara I ever bought. A+,” one fan commented on the recent video. “I have used SO MANY and this one really lives up to what it claims. No burning, smudging, flaking, and it lengths and thickens my non-existent lashes,” another added.

Check out more of Brown’s favorite beauty products below.

The Lippie Stick
Jones Road Beauty The Lippie Stick
Credit: Jones Road Beauty
Miracle Cream
Jones Road Beauty Miracle Cream
Credit: Jones Road Beauty
The Oil Stick
Jones Road Beauty The Oil Stick
Credit: Jones Road Beauty
What The Foundation
Jones Road Beauty What The Foundation
Credit: Jones Road Beauty
Miracle Balm
Jones Road Beauty Miracle Balm
Credit: Jones Road Beauty
The Face Pencil
Jones Road Beauty The Face Pencil
Credit: Jones Road Beauty
Headshot of Shannen Zitz

Assistant Editor

Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships. Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor’s degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.

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Scarlett Johansson Just Revealed Her Favorite $11 Mascara That

Scarlett Johansson‘s biggest beauty secret will change your makeup for the better. Plus, guess what? It’s only $11.

The Black Widow star recently shared a glimpse inside her everyday beauty routine during an exclusive interview for Who What Wear. When the busy actress has to get ready in a pinch, the “quick, out-the-door” staple always stashed in her purse is a drugstore mascara. That mascara in question is Max Factor’s Masterpiece Mascara – and the name says it all.

Max Factor Masterpiece Waterproof High Definition Mascara

Masterpiece Waterproof High Definition Mascara

Max Factor Masterpiece Waterproof High Definition Mascara

Makeup artist Pat McGrath (who makes our favorite highlighters for darker skin tones) clued Scarlett in on a shockingly amazing beauty tip: Many beloved luxury mascaras are made in the same facility as Max Factor and use twinning formulas. “If you use any Max Factor mascara, it’s the same as all of those super-expensive ones,” Scarlett told WWW. “So I use Max Factor mascaras now. I was like, ‘What?!'” She also keeps a Givenchy Instant Light Corrective Pen on hand. “It’s great for everywhere and provides a really nice corrective cover,” she said.

Sans makeup, Scarlett follows a pared down skincare regimen of just five simple products, including the latest from her new beauty line The Outset. “Actually, I always found that when I returned to the same basics — just cleansing, priming and moisturizing my skin — it would be its best self,” she told the site.

In both the AM and PM, she starts with The Outset’s micellar antioxidant cleanser, following up with the firming vegan collagen serum and squalane moisturizer (plus an upcoming lip treatment she teased to WWW). “I usually take A+D Ointment and put it all over my cuticles, in and around my nose — I’m so dry — and that’s it! … It’s basically just lathering moisture all over my face.”

Et voila! With her tutorial in tow, shop all the products you need to achieve clear, brightened skin like Scarlett’s:

Gentle Micellar Antioxidant Cleanser
The Outset Gentle Micellar Antioxidant Cleanser
Credit: The Outset
Firming Vegan Collagen Prep Serum
The Outset Firming Vegan Collagen Prep Serum
Credit: The Outset
Nourishing Squalane Daily Moisturizer
The Outset Nourishing Squalane Daily Moisturizer
Credit: The Outset
First Aid Ointment
A+D First Aid Ointment
Credit: A+D

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The Easiest Way to Get Long, Lifted Lashes Without Mascara

Looking to boost your lashes without the commitment and cost of lash extensions? Meet the lash lift. “A lash lift is a process in which the natural lashes are curled and lifted, making lashes appear longer and eyes more open,” says Clementina Richardson, celebrity lash expert and founder of Envious Lashes in Miami and New York City.

Like a perm for your lashes, a lash lift semipermanently curls the hairs and is a great in-between option for those who want more than mascara but don’t want to commit to extensions. We tapped Richardson and Rebecca Hoffman, owner of Bespoke Brows NYC, for all the details on this trendy treatment.

What is the lash lift process?

Teich mid-lash lift.

Jessica Teich
  1. Consultation. First thing’s first: “You always start with a consult,” Richardson says. “The lash artist will assess the natural lash to see how much lift is required to achieve the perfect look.” Richardson’s clients request different looks including cat eye and a “lifted opened eye look” and she will assess what would look best on each individual.
  2. Lashes are adhered to a curling rod. After the consultation, “a rod is chosen and lashes are adhered to this rod using a medical-grade lash lift glue,” Hoffman explains. “The glue used is water-soluble, so it is different from and much more gentle than a lash extension glue.” Good Housekeeping Institute Deputy Editor Jessica Teich tested out a lash lift firsthand at Bespoke Brows with Hoffman and said this step (which took about 15 to 20 minutes) was the most uncomfortable part, although it wasn’t terrible. “The hardest part is keeping your eyes closed the whole time and just getting used to someone touching your eyes and lashes so much for so long.”
  3. An activating solution is applied to activate the curl, followed by a neutralizing solution that seals everything into place. The final step of the lift is rinsing eyes thoroughly with a saline solution. “It took a little over an hour to do the lift, with each step of the process taking less time than the previous,” Teich says.
  4. Lashes are tinted (optional). “Many of our clients do a lash tint in conjunction with the lash lift for more impact,” Richardson says. This would be the last step of the process. “The tint is mixed with a cream oxidant and applied to the lashes, and removed after just a few minutes.”
lash lift before and after photo

Teich’s lash lift before and after.

Jessica Teich

What’s the cost of a lash lift?

“A lash lift can run from $75 to $250,” Richardson says. “This is based on location and expertise.” At Bespoke Brows, lash lifts cost $99.

 

preview for Good Housekeeping US Section: Beauty & Style

How long does a lash lift usually last?

“Lash lifts generally last between 3.5 and five weeks, based on the growth cycle of your natural lashes,” Richardson explains. Meaning if your hair grows quickly, you will be on the three to four week schedule, as the lift grows out with your lashes.

What’s the difference between a lash lift and lash extensions?

Think of extensions as the top tier treatment in terms of look and cost. “They add density, length and curvature to your own lashes,” Richardson says. However, extensions are often more expensive and require a lot of maintenance and upkeep. Lash growth serums are a more subtle option which “help strengthen natural lashes” and are used at home, although results may take a while to see. A lash lift is that middle ground: an professional treatment that lasts weeks and has immediate results.

Do lash lifts damage your lashes?

“As with any chemical process there is always a slight chance for damage, but when done properly, lash lifts are not damaging to lashes,” Hoffman says. “On the contrary, a lot of guests experience increased lash strength when receiving consistent lash lifts because they are forgoing their eyelash curlers, which can put a lot of strain on and impart damage to the lashes.” There is also a built-in keratin treatment in most lash lift treatments which further helps to strengthen and fortify the hair.

“Damage to natural lashes can only occur if they are over processed,” Richardson says. “The technician must be aware of how much time is needed for a lash lift based on the type of hair follicle the client has, which trained technicians should know.”

Are lash lifts painful?

One thing to watch for: lash lifts could cause a reaction on those with super sensitive or allergy-prone skin. “Visit a salon that offers a patch test for allergies to the solutions,” advises Dendy Engelman, M.D., a dermatologist at Shafer Clinic Fifth Avenue in New York City. “And you may want to avoid it if you have very fragile lashes.”

While Teich found the process painless overall, she did say that “if the activating or neutralizing solution gets into your eye, it definitely stings a lot.” When she accidentally opened her eye, she experienced instant burning and tearing that was quickly eased by the technician swiping her waterline with wet Q-tips. “While it isn’t dangerous, it is uncomfortable at the time, so just be careful to keep your eyes closed throughout the entire process,” Teich advises. “My eyes felt totally fine after I rinsed them with no residual effects.”

Can you do a lash lift at home?

Both of our experts agree that lash lifts are not meant to be a DIY process. “This is one treatment that should definitely be left to the professionals,” Richardson advises.

Can you still wear mascara with a lash lift?

Mascara is fair game post-lash lift. “Just wait 24 hours after the treatment is done,” Hoffman says. “I would advise avoiding a waterproof mascara though, as this product tends to be quite dehydrating.”

Lash Lift Pros

Both experts and Teich are big fans of lash lifts for these reasons:

  • A lash lift requires little maintenance and you can stop at any time.
  • It’s a great option for boosting blonde or light-colored lashes.
  • It can make lashes appear longer.
  • It’s great for curling straight lashes.
  • A lash lift may be better than lash extensions for those with sensitive eyes.
  • It’s customizable.
  • It can take away the need for mascara or a lash curler.
  • It makes getting ready faster.
  • It reduces potential damage to lashes from an eyelash curler.
  • You can still wash your face as usual, which is not the case with eyelash extensions.
  • It can make people look more polished and put together without any additional makeup.

Lash Lift Cons

As with any professional treatment, there are a few caveats:

  • It could be damaging if you have super fragile or thin lashes.
  • The cost and time. “It’s pricey and temporary, and there’s a certain level of commitment involved,” Teich notes.
  • Your “new lashes” can take some getting used to. “It felt like I was wearing falsies for a few days,” Teich says. She noticed her lifted lashes bumped against her hooded lids.

What does lash lift aftercare involve?

“The biggest thing is that I couldn’t wet my lashes for 24 hours following the service, so no washing my face or putting on makeup and no steams or saunas in that time,” Teich explains. For the weeks following, Hoffman advised Teich to brush lashes daily with a spoolie and to avoid sleeping with an eye mask or using a lash curler which could impact the longevity of the lift. And of course, try to keep your hands off your eyes as much as possible (no rubbing!). “Otherwise, business as usual,” Teich says. Meaning, mascara, makeup, cleansers and makeup removers of your choice.

“You can optionally incorporate an eyelash protein treatment into your daily self-care routine to prolong the results of the lash lift and keep your lashes in as healthy a state as possible,” Hoffman says. Richardson is also a big proponent of using a conditioning lash serum twice daily, as “it will give you denser, longer lashes which will result in a better lash lift the next time around.”

Here are some favorites to keep lashes looking fresh:

Lash Conditioning Serum
Envious Lashes Lash Conditioning Serum
Credit: Envious Lashes
Disposable Eyelash Eyebrow Spoolie Brushes
GCQQ Disposable Eyelash Eyebrow Spoolie Brushes
Credit: GCQQ
GH Seal

Oil-Free Eye Makeup Remover

Mary Kay Oil-Free Eye Makeup Remover
Credit: Mary Kay
Headshot of Dori Price

Contributing Beauty Editor

Dori Price is a New York City-based freelance writer and editor and beauty, style and wellness expert who was the Beauty & Fashion Director at Family Circle for 13 years before she joined Good Housekeeping, Prevention and Woman’s Day as a freelance beauty editor. She has also written for WomensHealthMag.com, Elle.com and HealthCentral.com.

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