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Free-est is the new name you need to know for summer-ready staples

Marie Claire UK created this content as a part of a paid partnership with Free People. The contents of this article are entirely independent and solely reflect the editorial opinion of Marie Claire UK.

There are few brands that encapsulate the freedom of summer quite like Free People. As a label, Free People is known for its boho summer staples that evoke a free-spirited feeling. 

And now, the brand is leaning into this aesthetic even further with the launch of its new sub-collection, Free-est. 

The new range seamlessly merges the summer-ready vibe of the Free People Beach and Endless Summer collections, creating a one-stop shop for all of your warm-weather needs. Free People fans are sure to love this collection as it includes so many of the brand’s most coveted styles, like the Freya Sweater Set, Rosalia Mini, Quinn Pants. 

(Image credit: Free People)

If you have a summer holiday on the horizon or are simply trying to upgrade your everyday seasonal wardrobe, Free-est has an option for every occasion. From mini and midi dresses to wide-leg trousers, skirts and co-ord sets, the label is comprised of the kind of free-flowing, comfortable, summer staples you will live in all season long. 

And let’s not forget about beachwear, from bikinis to one-piece swimsuits, Free-est has that domain covered too. 

Free People Free-est New Collection Campaign imagery

(Image credit: Free People)

When it comes to longevity, Free People hopes these are the kind of pieces that will also stand the test of time. Featuring block colourways, classic fabrications and timeless silhouettes, these are summer staples you will return to again and again, which is exactly how all your purchases should be (and definitely, the kind of fashion we advocate for here at Marie Claire). 

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& Other Stories just released a summer-ready designer collab we can

From JW Anderson x Uniqlo (opens in new tab) to H&M and Moschino (opens in new tab), designer collaborations have become a hallmark of the high street in recent years. Retailers are creating moments of excitement, while simultaneously allowing customers to get their hands on limited-edition designer collections that they might not otherwise be able to access. 

& Other Stories, in particular, has become a brand renowned for its collabs. Last year the retailer collaborated with Next In Fashion’s season one winner, Minju Kim (opens in new tab) and prior to that the brand created a collection with beloved UK contemporary womenswear designer Rejina Pyo (opens in new tab)

Today marks the debut of & Other Stories’ latest designer collab, and yes, it’s just as impressive as you might expect. For 2023, the retailer has worked with the South African designer Sindiso Khumalo. 

(Image credit: & Other Stories)

Known for her bold use of colour and fun, statement prints, Sindiso Khumalo is based in Cape Town and founded her eponymous brand in 2015. The designer has a penchant for creating incredible patterns, many of which are inspired by her heritage. 

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