“Toner is a science,” Friedman explains. “If you apply too much, hair becomes dull and dark, but if you don’t use it at all, hair can become brassy.” Follow her guidelines to choose the right one for you:
✔️ Consider the formula. At-home toner options include rinses, drops, sprays, glosses and purple shampoos, but Friedman prefers toning conditioners, treatments and masks for their added moisturizing benefits.
✔️ Check the tint. You may notice that there are both purple and blue tinted formulas that can help tone hair. Purple formulas help cancel unwanted yellow or brassy tones, as purple and yellow are opposite on the color wheel and neutralize each other. Blue formulas are best for orange undertones and brassiness, and perform that same function. So choosing the right one for you depends on whether you have unwanted yellow or orange brassy tones in your hair color.
✔️ Take your hair type into account. If your hair is dry or damaged, a toning product that is more nourishing (like conditioners or masks) will be the most beneficial. Shampoos, drops, glosses, rinses and sprays are great for hair types that don’t have as much damage and need more of a color and shine boost.
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